Last edited by Marn
Friday, May 8, 2020 | History

6 edition of New Product and Brand Management found in the catalog.

New Product and Brand Management

Marketing Engineering Applications

by Gary L. Lilien

  • 221 Want to read
  • 13 Currently reading

Published by Prentice Hall .
Written in English

    Subjects:
  • Sales & marketing,
  • Product Management,
  • Business & Economics,
  • Business / Economics / Finance,
  • Business/Economics,
  • Development - Business Development,
  • Entrepreneurship,
  • Marketing - Product Management,
  • Business & Economics / Distribution,
  • Marketing - General

  • The Physical Object
    FormatPaperback
    Number of Pages144
    ID Numbers
    Open LibraryOL10459328M
    ISBN 100321046439
    ISBN 109780321046437
    OCLC/WorldCa224522929

    Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success. Launching new products . For undergraduate and graduate level marketing courses in market research, marketing management and new product development and brand strategy, this title focuses on marketing analytics.

      Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products . Category: Marketing» Brand Management created 4 year(s) ago - updated 4 year(s) ago by Reena Dapat 0 comments, views A name, term, sign, symbol, or design, or a combination of them .

    Brand management begins with having a thorough knowledge of the term “brand”. It includes developing a promise, making that promise and maintaining it. It means defining the brand, positioning the brand, and delivering the brand. Brand management is nothing but an art of creating and sustaining the brand. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand .


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New Product and Brand Management by Gary L. Lilien Download PDF EPUB FB2

According to most new product and brand management texts, the most common analytic problems correspond to segmentation, targeting and positioning, product design and new product forecasting. We have selected the material in this book 1/5(1).

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This book contains the course content for Product and Brand Size: 2MB. Product and Brand Management Notes Introduction Product Management is becoming an important function of marketing. With the passage of time, product management has undergone many changes.

It is no more a department of churning out promotional materials but is has now become the nerve center of the Size: 2MB. PRODUCT AND BRAND MANAGEMENT MM CONTENTS No. Description Author Vetter Page 1. Product Planning and Management S.S. Kundu Dr. M.R.P.

Singh 2. Product Life-cycle and Marketing Strategies S.S. Kundu Dr. M.R.P. Singh 3. New Product File Size: 2MB. Product and Brand Management is a comprehensive textbook designed to meet the needs of MBA students specializing in marketing.

It offers in-depth coverage of various elements, valuation techniques, and emerging applications for managing a product as well as a brand. The book. The chief purpose of this book is to provide a comprehensive and up-to-date treatment of the subjects of brands, brand equity, and strategic brand management.

Strategic brand management involves the design and implementation of marketing programs and activities to build, measure, and manage brand equity. An important goal of the book is to provide managers with concepts and techniques to improve the long-term profitability of their brand /5(22).

This book is dedicated to the memories of my father and mother with much love, respect, and admiration. CHAPTER 13 Introducing and Naming New Products and Brand Extensions 4. — — Strategic Brand Management. Strategic Brand Management.

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Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity.

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